Founder and Managing Partner
Alexandre is a Manager and Consultant in E-Commerce, Marketing & Cross-Channel Retail for global Luxury, Beauty & Lifestyle Brands. The founder of the Digital Luxury Brands
networking group – with over 10,000 professional members internationally – he is a consultant and also an author & speaker at the world's foremost Retail, E-Commerce and Luxury Conferences.
For the last 20+ years, he has worked on "both sides of the fence", combining 10 years in Digital Marketing agencies and E-Commerce consultancies and over 13 years in Corporate leadership roles internationally. He started his career in his family's Luxury Watches and Jewellery business - Emerich Meerson - where he managed a profitable network of concept stores in major cities and retail concessions in luxury and department stores internationally.
At LVMH and then EURO-RSCG he explored the then nascent power of Interactive Communications. One of the pioneers of e-Commerce and CRM, he went on to build some of the first Web Design, Digital Publishing and Marketing Consultancies in the 90's - Angie Interactive, Alaska - and worked for leading Brands and Retailers. Alexandre has since 2000 worked around the globe for blue-chip companies. He settled down in the UK in 2005, and later founded LA BOUTIQUE DE LUXE to independently help Luxury, Beauty, Fashion and Lifestyle Brands build their Direct Sales and E-Commerce businesses.
Today, his unique blend of experiences on behalf of prestigious Luxury & Lifestyle Brands places him in a strong position to share his expertise in the fields that underpin successful Luxury cross-channel retail, e-Commerce and business transformation.
La Boutique de Luxe has developed a professional network of consultants and experts in all the disciplines of e-Commerce and Retail - we can call on experts covering e-Commerce Trading, Merchandising, Content creation, Analytics, Design and Technology. Over the years, by Passion and through our projects, we have grown a significant experience in the markets of Luxury watches, Fashion and Accessories, as well as Wines and Spirits.